Rutger Houweling
Rutger Houweling Gadgets 3 mrt 2014
Leestijd: 3 minuten

BB.Suit 01: Wearable platform at SXSW 2014

Dear visitor of the Dutch Design Week 2014,

Welcome in the BB.Suit 0.1. A special platform created for SXSW 2014 in Austin, Texas, thanks to a great collaboration between ByBorre, Martijn ten Bhomer Eindhoven University of Technology, WANT, 22tracks & CRISP. The BB.Suit 0.1 was the first step to create a new platform where users of the suit, people around the suit and the web could interact with each other in an innovative way. In the near future this platform will provide numerous other features and sensors. Compare it with a phone, the time that this device was only ment for calling is totally over. Aesthetics is in addition to the technology and the web an important link to get the attention of people. Below you can read the full story of the BB.Suit platform and the concept we created for the SXSW 2014 festival in Austin.

BB.Suit 0.1 at SXSW 2014

Welcome to the BB.Suit 0.1 at SXSW 2014. This suit is to show that wearable technology will be the future. A future where people wearing hi-tech clothes is the most natural thing in the world. The concept is the result of a great collaboration between ByBorre (a fabric innovation brand), Martijn ten Bhomer from the Eindhoven University of Technology (TU/e), 22Tracks (a music platform), CRISP, Daan Spangenberg Graphics and (a Dutch online magazine about Technology and Gadgets). Together, we want to show the ideas and concepts we have about wearable technology. We think garments are one of the exciting futures for interface design, connecting the wearer to people and places, becoming the ideal interface for many new user experiences.

Follow the BB.Suit

It started with the health industry. We were making pillows for people with dementia to make conversation with them through vibration. This is because there other senses are not reacting very well anymore. From there we moved on. Byborre developed a new way of 3d knitting with imbedding the technology inside. The BB.Suit contains full Wifi and GPS. The idea with this beautiful piece of wearable technology is that people can find the BB.Suit through GPS, so you can follow his way at SXSW. Stay up-to-date of all the great things at SXSW.


For the music part of the festival we have a special feature. Working together with our favorite online music platform 22tracks we looked into how we could bring the DNA of the festival, the BB.Suit and 22tracks together. As 22tracks is all about the newest local music and SXSW is all about the newest musicians we will bring those together with the BB.Suit.

When Musicians or there bookers find the BB.Suit, they can upload there songs directly on to the suit. We will have our own BB.SXSW 22tracks List during the festival showcasing our 22 favorites musicians and there songs! Check our own BB.SXSW 22tracks List below and let the fine tunes entering your ears.

If you can’t find the suit you can always e-mail the suit at [email protected] and send the suit your newest Tracks!

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BB.Suit 01: Wearable platform at SXSW 2014